RISK | Informationspolicy på ENGELSKA | Communication Policy [29]

RISK | Communication Policy ENGLISH version

On demand, here comes the BOARDA Communication Policy in ENGLISH. The Corporate language for most Nordic companies. Vi på BOARDA försöker jobba kundnära så om det är någon annan del du skulle vilja ha på ENGELSKA så fixar vi det. Uppdaterad 181002.



Principles Page 1
Roles and responsibilities Page 1
Spokespeople Page 2
Insider Information (MAR) Page 2
Internal communication | Coworker Page 3
External communication | News, Marketing and Social Media Page 3
External communication | Financial information | Insider information Page 5
Other Obligations to Disclose Information | Regulations Page 6
Crisis management Page 8
Existing regulations Page 10
This is a translation of the Swedish Information Policy which is the master document

The company’s communication policy has been adopted by the Board and is an important tool in our pursuit of continuing to build a growing, profitable and sustainable company. The purpose of the policy is to establish guidelines for communication, both internally and externally.

The intention is that the COMPANY (publ) should live as a listed company / prepare for a listing / listed on a marketplace (Nasdaq Stockholm, First North, NGM Equity, NGM Growth Market or Spotlight Stock market, former Aktietorget). This policy covers the COMPANY including its subsidiaries (“the Company”). Companies listed on a marketplace must comply with the EU Market Abuse Regulation (“MAR”) on insider information and the stock exchange’s current regulatory framework for disclosure, “Disclosure Rules,” see page 9.

+ All communications from the Company should be characterized by speed, pro activity, reliability and transparency.

+ Information published by the Company shall be accurate, relevant and clear and may not be misleading

+ All communications from the Company must comply with the Disclosure Rules.


Roles and responsibilities

The CEO is primarily responsible for the Company’s communication. Their responsibilities include the development of communication activities and monitoring the communication of decisions. The Chairman of the Board is responsible for communication from the Company’s Board and owners.

The entire organization is accountable for reliable internal reporting, which is a prerequisite for proper external communication. Employees shall not express themselves externally without the consent of CEO or CFO. If employees are contacted by the media, always refer to the CEO or CFO.

Insider information is managed exclusively by the CEO and CFO. All publications of information, including financial information and media relations shall be in accordance with the Disclosure Rules. The Board is ultimately responsible for the company’s interim financial statements and annual accounts. All investor and media relations are managed by the CEO and CFO. The CEO may delegate to the employee or representative of the company to comment and answer questions on information already published.


+ General spokesperson: CEO
+ Spokesperson for Ownership and Corporate Governance: Chairman of the Board
+ Media, Analyst and Investor Relations: CEO or CFO
+ Marketing and internal communication: CEO with the opportunity to delegate

Insider Information (MAR)
Insider information refers to information of a specific nature that has not been disclosed, which relates directly or indirectly to the Company or a financial instrument issued by or linked to the Company and which, if publicly, would likely have a significant impact on the price of the Company’s share. Examples of what may be inside information: Financial reports, orders and investment decisions, cooperation agreements or other significant agreements, purchase and sale of companies, credit or customer losses, financial difficulties, information about subsidiaries and associated companies, material change in profit or financial position. → See Insider Policy

The company will ensure that all stakeholders in the stock market have at the same time access to inside information regarding the Company. The Company shall therefore ensure that inside information is treated confidentially before it is published and that no unauthorized party is given access to such information. From the above, insider information may not be disclosed to analysts, journalists or others, either individually or in groups, unless it is published simultaneously. → See Insider Policy

The purposes of internal information and communication are to get the organization to pursue the Company’s long-term goals. Internal communication must be open and continuous in order for the Company’s employees and management to be well-informed and knowledgeable. Good communication increases the ability to make the right decisions and to work more efficiently.

The primary channels for internal communication are meetings, intranets, the company’s chat features, phone, email and website.


Informed employees

An informed employee cannot help taking responsibility. Therefore, the Company is working to ensure that all employees have the information they need, partly to increase understanding of the company and partly to create commitment to achieving our goals. The company strives to communicate decisions and events that affect the employees at the same time as they communicated externally, in case it is inside information, otherwise as soon as possible. All employees must ensure that inside information that has not yet been published is not distributed within or outside the Company. Insider information is confidential information.

EXTERNAL COMMUNICATION | News, Marketing, Social Media
The purpose of marketing is to strengthen the company’s image and increase awareness of the Company and its activities among existing and new customers, partners, employees and other stakeholders. The communication should be long-term and in accordance with the company’s brand, vision, business concept, strategies, goals and values. Communication will strengthen trust in the company’s brand, its employees, management, products and services.

The primary channels are digital marketing, social media, the website, advertising campaigns, presentation materials and news releases (not press releases).

Social Media
Social media such as LinkedIn, Facebook, Instagram and Twitter are fast-moving media channels while being difficult to control. For the company’s social media accounts:
+ All communications posted must be approved by the CEO or CFO
+ We avoid speculating or leading opinion
+ Confidential information and inside information may not be posted
+ Take responsibility and think twice before posting. Information shared on social media can not be deleted.
+ Communication on social media must comply with the Disclosure Rules

Media Relations
CEO and CFO are responsible for managing media relations. All contacts with the media must be approved by the CEO or CFO. For interviews and articles, the CEO or CFO shall approve quotes and, if possible, correct content before publishing an article.

What we do if contacted by a journalist:
+ Inform that it is the CEO and CFO who are spokespeople and ask if you should ask any of them to call up, record name, phone and e-mail to the reporter
+ Find out where he or she is calling from and what questions he or she wants to ask
+ Contact CEO or CFO and ensure that they receive contact information and information about when the journalist expects a contact
+ Think through the questions and prepare messages
+ The CEO or CFO will call back, as promised, on time
+ Before the interview ends, ask for your quotes for approval


News Release
News Release and Marketing PR should contain the heading “News Release” (not press release) with responsible employees and / or CEO as spokespersons.

Here’s how we do:

+ The organization is responsible for producing news announcements and marketing activities.
+ The CFO coordinates all information activities and is responsible for approving news releases and activities (not inside information).

CFO is responsible for coordinating with the CEO and the organization to ensure that the time of distribution does not violate a press release according to the Disclosure Rules.

EXTERNAL COMMUNICATION | Financial information, Insider information and information under the Disclosure Rules | MAR
The purpose of disclosure of insider information and information under the Disclosure Rules  is to provide prompt, simultaneous, accurate, relevant and reliable information to all shareholders, stock markets, the media and other stakeholders.

Information disclosure shall be in accordance with the Disclosure Rules, i.e. Information should always be published first through press release and on the website.

The primary channel is a press release through an approved news distributor for regulatory news and website, video, phone conferences, analyst meetings, investment events, roadshows, capital markets and other educational events.

Immediate Publication | Press Release (MAR) | Regulatory News
Insider information should be immediately published through a press release according to the Disclosure Rules.

Press Release | Insider and financial information | Regulatory News
In order to comply with the Disclosure Rules, all press releases must contain the heading Press Release (or Regulatory News), and the following information.

Date and time of publication (as indicated in the following section),
+ The company’s full name,
+ The company’s website, contact person, together with position in the company and contact details,(For companies on First North | Company Certified Adviser and telephone number)
+ a clear title summarizing the most important content,
+ a summary introduction with the most important content, as well
+ The most important information clearly presented at the beginning of the message.
+ The press release should contain the following information text “This information is such information as COMPANY ORG.No. xxxxxx-xxxx is required to publish under the EU Market Abuse Regulation. The information was provided, through the contact of the above contact person, for publication on [•] 2018 at. [•] CET. “

Here’s how we do
The CFO coordinates all information activities and is responsible for:
+Manage and internally distribute requests, produce press releases,
+ obtain the CEOs or the board’s chairman’s permission for distribution and publication,
+ distribute written information that has undergone internal quality assurance and is approved for the media,

+ ensure distribution lists are up to date,
+ publish press releases on the website directly related to distribution through news distribution service,

+monitor press and report this internally

CFO is responsible for producing and distributing information in accordance with the Disclosure Rules. CFO is responsible for publishing press releases distributed immediately after distribution on the company’s website. The CFO is responsible for informing (Exchange and / or) Certified Adviser in accordance with the Disclosure Rules.

Any of the Company’s spokespersons should always be available to answer questions from the stock market surveillance. This is especially important when press releases have been published and when there are still unpublished activities that are of interest to the capital market.


Suspended publication of inside information (MAR)
The starting point is that the Company is required to publish inside information as soon as possible. Under certain circumstances, however, the Company may postpone such disclosure. The Company may postpone immediate disclosure of inside information only if all three of the following conditions are met:
+ An immediate publication would likely damage the Company’s legitimate interests
+ a delay does not mislead the public, and
+ The company can ensure that the information remains confidential.
→ See Insider Policy

In special cases where information is given as a normal part of the service, business or obligation, and the person receiving the information is obliged not to disclose it. Information may be disclosed prior to the disclosure, if the person is actively involved in the decision-making process, or, as a result of his/her professional role takes part in the process of obtaining the information. For example, it may refer information to major shareholders or prospective shareholders upon prospecting for a planned new issue, to advisors that the Company employs, for example, with the prospectus for a planned issue or other business of a greater extent, to a prospective bidder or target company in the course of negotiations on purchase offer, to so credit-rating agencies or creditors prior to important credit decisions. → See Insider Policy

Business media, analyst contacts and investor relations
Working with investor relations and capital market players should be characterized by providing good service, training and informing investors, analysts, savers and business media about the Company. The purpose is to create a prerequisite for a correct and fair valuation of the Company’s share, thus ensuring continued financing opportunities through the stock market and minimizing the risk of rumours and speculation. Relationships with business media and investors are managed exclusively at the management level of the CEO and CFO.

If the company is asked to comment on a draft analysis, comments should be given to correct a mistake regarding previously published information. The financial model should not be commented or corrected. It is okay to speak in general terms and about the factors that affect the market.


Financial reports / statements
The Company shall prepare and publish financial statements / statements in accordance with applicable legislation and relevant accounting standards. Year-end report and interim reports shall be published no later than two months after the end of the report / reporting period. The interim report / statement shall state whether the Company’s auditor conducted a review or not.
Audit Report
The audit report forms part of the annual report. An unclear audit report or audit report that does not have a standard content shall be published.
Forecasts and forward looking statements
The company does not provide any forecasts or other forward-looking information.
Annual General Meeting
Notice of Annual General Meeting shall be published. The Company shall disclose information about decisions taken by the AGM, unless a decision is of minor importance.
Issues of financial instruments
The Company shall publish proposals and decisions that change the Company’s share capital or number of shares or other equity-related financial instruments, unless the proposal or the decision is irrelevant. The conditions and conditions for the issue shall be published as well as the outcome of the issue.
Changes to the Board, Management and Auditors
Proposals and changes regarding the Company’s Board of Directors and senior management shall be published.
Share-based incentive programs
The Company shall publish all decisions to introduce share-related incentive programs.
Transactions with related parties
Decisions on transactions between the Company and a related party shall be disclosed unless the transaction is a part of the Company’s normal business or is of minor importance to the parties involved.
Transparent changes in the Company’s operations
If the Company undergoes a major change or changes its business to such an extent that the Company appears as a new company, the Company shall disclose information about the change and its consequences. The information shall correspond to the information requirements applicable to the preparation of a prospectus.

Decision on listing
The Company shall publish when the Company applies for its financial instruments admitted to trading on the stock exchange for the first time and if the Company applies for secondary listing in another market place. The Company shall also disclose any decision that the Company applies for delisting from the Exchange or other market place. The company shall also publish the outcome of such an application.
Disclosure of information deemed necessary in order to provide fair and orderly trade
If the stock exchange considers that particular circumstances cause material uncertainty regarding the Company or the financial instruments traded, the stock exchange may require the Company to disclose the additional information that the stock exchange considers necessary to provide fair and orderly trading in the Company’s financial instruments. The Exchange may order the Company to disclose further information, whether or not certain information constitutes inside information.
Company calendar
The company will draw up a calendar with details of the date when the Company is expected to publish the year-end report, interim reports and the date of the Annual General Meeting. The company shall also state what week the annual report is intended to be published. The company’s calendar shall be published before the beginning of the financial year. If a publication can not be made on the predetermined date, the Company shall publish information about the new date. If possible, the new date should be published at least one week before the original date. The company should also, if possible, try to specify what time of day the reports will be published. The Company’s calendar is usually published on the website.
Changes and corrections of previously disclosed information: Disclosure Rules
When the Company publishes significant changes to previously published information, the change notice, the press release, shall be provided through the same distribution channels as the previous press release. Corrections of errors in information published and disclosed by the Company shall be disclosed as soon as possible unless the error is insignificant. Regarding changes to information in a financial report, it is usually not necessary to send out the entire report again, but just comment on the change. The change message, the press release, should also go into the same distribution channels as the previous financial report.

Quiet period
The company will observe a silent period beginning 30 days before the publication of financial reports. During this period, the Company’s spokespersons must refrain from answering questions or commenting on the financial results.

Corporate governance
The company applies Swedish code of corporate governance. The website also includes a corporate governance department, which contains information about the CEO and management, board, board work, committees, auditors, reward system, articles of association etc.


The company must have its own website where all published information should be available for at least five years. However, financial reports should be available on the website for at least 5 years after publication. The published information shall be made available on the website as soon as possible after publication. The website will also contain a corporate governance section.

The company uses a third party provider for news, distribution and archiving. CFO is responsible for ensuring that website content complies with the requirements of the Disclosure Rules. CFO is also responsible for updating the website in accordance with the requirements of the Disclosure Rules. The publication of press releases and interim reports on the website is handled by the CFO, or by a person whom it has designated, which is responsible for coordinating the uploads with the external company that the Company has engaged.

A crisis is an event that poses a threat to the Company and the brand – which risks the business and disturbs the normal processes. By ensuring that everyone is well prepared and continuously identifies potential crises, the Company can reduce the risk of harmful effects as a result of a crisis.


All types of damage in terms of negative publicity and reduced confidence in both internal and external relationships must be minimized through appropriate media relations management and effective communication.


Responsibilities and Spokespeople


The CEO has overall responsibility for the Company’s crisis communication. In a crisis situation, a crisis group is formed. CEO leads the crisis group. The crisis group consists of a spokesperson (CEO) and a person responsible for all the facts. Depending on the type of problem, different parts of the organization may be involved. The Board can address the crisis group’s areas of responsibility and work in serious cases.


The main external channels are press releases and the website.


Routines for requests from the media
Employees shall refer all media requests to the CEO or CFO and not make statements externally.

Here’s how we do if we get information leakage
The CEO or CFO should be contacted immediately if information has been leaked out of the company or if inside information is suspected may have leaked. The CFO is responsible for the disclosure of information that has leaked. The CEO or CFO should immediately contact the Exchange if inside information has leaked.


  • Council for Crisis Management: CEO and CFO
    Be available.
  • Do not avoid criticism by not answering questions from media or customers. It only makes things worse because it leaves the field free of previous employees, interest groups, unions and others to share their potentially negative image of the organization, product or what the outside world has responded to.
  • Criticism has to be taken seriously, although the criticisms are internally perceived as small and insignificant. Ask test questions like “Is there anything in the criticism?”, “Should we change our working methods, routines or products?”.
  • Show compassion.
  • If a customer, employee or someone else has felt ill-treated and turned to the media to dispel his dissatisfaction, it is better to seek dialogue than confrontation.


    Stock exchange rules and the like
    Nasdaq Stockholm
    Nasdaq First North Premier
    NGM Equity
    NGM Growth Market
    Aktietorget | Spotlight Stock Market
    Swedish Code of Corporate Governance

    EU Market Abuse Regulation
    Regulation (596/2014 / EU) of the European Parliament and of the Council on market abuse, including supplementary acts and guidance from the European Securities and Market Authority.

    Swedish law
    Applies to regulated marketplaces like Nasdaq Stockholm and NGM Equity.
    The Act (1991: 980 on Trade in Financial Instruments.
    Act 2007: 528) on the securities market

    Guidance is available at ropa.se/guidance


©ROPA management AB | 2018

©ROPA management AB | 2018